Resources

Free guides and tools for planning video.

What production costs, how to plan a conference that makes money, and how to film a wrestling show. Written by the people who do it, free to download and share with your team.

Free PDF · 13 pages

Get the 2026 Video Production Rate Guide

What event coverage, live streaming and brand video cost in 2026, and what to plan before you book a crew.

Price ranges for six kinds of project, plus every deliverable and add-on
Three conference budgets, priced line by line
What pushes a quote up, and what brings it down
Planning your event: goals, the venue, permissions and rights
A 12-week planning timeline and an event day checklist

Free PDF · 26 pages

Get the Conference Planning Guide

How to plan a conference that makes money: the timeline, the contract, the budget and break-even, speakers, sponsors, marketing and the day itself.

A month by month timeline from 18 months out to the week after
Budget ranges, hidden costs and a worked break-even example
The hotel contract clauses to negotiate, and the concessions to ask for
Speakers, sponsor packages and a marketing calendar for the late registration curve
Day-of staffing, the twenty common problems, and a printable checklist

Free PDF · 16 pages

Get the Pro Wrestling Video Production Guide

How to film and live stream a wrestling show: camera positions, the shot for every moment, directing, audio, lighting and streaming.

Camera positions, lens height and the one line nobody crosses
Every moment of a match, with the shot and the rule for each
Directing: tally lights, headset calls and a match cut beat by beat
Audio, lighting, entrance music rights and streaming backups
A printable show day checklist

Free PDF · 9 pages

Get the Brand Identity Checklist

Everything a company needs in place to look like one company, from the logo files to the brand guide, with a printable scorecard.

The four layers of a brand identity, and what each one has to contain
The logo system: versions, file formats, the small-size test and clear space
Colors, typography, voice and messaging, with the questions to settle first
Where the brand has to show up, from the website and signage to video and events
What to ask a designer, what you should own, and a printable brand audit scorecard

How-to articles

Best practices and step by step guides from the Education series.

Video Production

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Tell a producer about your event or project and get a real answer back, usually the same business day.

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Free guides and tools for planning video.

Free tools

Website cost calculator

CRM cost calculator

Video cost estimator

Conference camera planner

How-to articles

Green Screen Best Practices: How to Get a Clean Key

Video Production Best Practices: Pre-Production Checklist

Top 5 Reasons to Use Video Marketing for Business in 2026

How to Look and Sound Good on Camera: 10 Tips for Non-Actors

How to Repurpose One Video Shoot Into a Month of Content

Public Speaker Website Best Practices: 9 Must-Haves

Home Builder and Developer Website Best Practices

Logo vs Brand Identity: What a Company Actually Needs

How Do Video Production Companies Stay Organized?

What Content Earns AI Traffic: A Studio Field Guide

Conference Planning Guide: 10 Steps and the Costly Traps

Rather ask a person?