Brand Identity
Look as good as you are. Logos, brand systems and everything they go on.
People judge the quality of your work by the quality of your brand before they ever see the work. We design identities that hold up everywhere they appear: the website, the sign on the door, the business card, the social feed, and the camera. We are a production studio, so we design brands to look right on screen and on stage, not just on a white page.
What you walk away with
- A logo that works everywhereFull, stacked and icon versions, in color, black and white.
- A brand systemColors, typefaces and a few rules, so everything you make matches.
- Guidelines anyone can followA short guide your team, printer and web designer can use.
- The pieces you need firstCards, templates, signage or a social kit, ready to use.
What is included
From the logo to the last mic flag.
Logo design
Concepts, refinement and a final mark in every format and file type you will need.
Color and type
A palette and typefaces chosen for the screen and for print, with contrast that stays readable.
Brand guidelines
A short, practical guide: how to use the logo, the colors, the type and the voice.
Messaging
A one-line positioning statement and the few phrases that should appear everywhere.
Stationery and print
Business cards, letterhead, envelopes and folders that match the rest of the brand.
Social media kits
Post and story templates so your feed looks like one brand, whoever posts.
Event branding and signage
Stage graphics, banners, entryway signs, badges and branded mic flags that show up in every photo.
Motion and on-screen
Animated logo, lower thirds and title cards for your videos and live streams.
Brand work
Identities we have designed.
Stationery, social campaigns and the branded mic flags we design and print in-house.
Why The Studio Creative
Brands built to be seen on camera.
Brands that work on stage
We build event brands end to end, including the Attorneys Resource Conference, and a brand that has to read on a stage screen is designed differently from one that only lives on a card.
Event productionDown to the mic flag
We design and 3D print branded mic flags in-house, so your logo is in every interview clip and photo.
Custom mic flagsReady for motion
Your identity gets an animated logo and on-screen graphics from the same team that shoots your video.
Brand storytellingThe process
A new identity in about six to eight weeks.
- 1
Discovery
Week 1
Your business, your buyers, your competitors and what the brand has to say.
- From you
- A workshop call and any existing brand material.
- You get
- A creative brief.
- 2
Research and direction
Weeks 1 to 2
Mood boards and two or three directions, before any logo is drawn.
- From you
- Pick a direction.
- You get
- An agreed creative direction.
- 3
Logo concepts
Weeks 3 to 4
Logo concepts in the chosen direction, shown in real use: on a sign, a site and a card.
- From you
- Feedback on the concepts.
- You get
- A chosen logo.
- 4
Refine and build the system
Weeks 4 to 6
Final logo, colors, type and the brand guide.
- From you
- One round of refinements.
- You get
- Final files and guidelines.
- 5
Rollout
Weeks 6 to 8
Cards, templates, signage, social kit or motion graphics, whichever you need first.
- You get
- A brand ready to use.
Pricing
How brand identity pricing works.
Priced as a project after discovery, by what you need: a logo refresh, a full identity, or an identity plus rollout pieces. You get a fixed quote before any work starts.
Logo refresh
Modernizing an existing mark and building a simple system around it.
Full identity
A new logo, color and type system, messaging and guidelines.
Rollout pieces
Stationery, signage, social kits, event branding and motion, added as needed.
Ownership
You own the final logo and files outright once the project is paid.
FAQs
How long does a brand identity take?
About six to eight weeks for a full identity, from discovery to final files. A logo refresh can be quicker.
What files will I get?
Your logo in every version you need (full, stacked, icon) and format (vector files for print, PNG and SVG for web), plus a brand guide with your colors and typefaces.
Do I own my logo?
Yes. Once the project is paid, the final logo and brand files are yours outright.
Can you refresh our logo instead of starting over?
Yes. If the name and the idea behind your brand still work, a refresh modernizes the mark and adds the system around it without losing the recognition you have built.
Do you design for events and trade shows?
Yes. Event branding is a specialty: stage graphics, signage, badges, banners, and branded mic flags we design and print ourselves.
Can you animate our logo?
Yes. We produce animated logos and on-screen graphics for your videos, live streams and social posts.
Free consultation
Start your brand.
Tell us about your business and where the brand needs to show up. We will come back with an approach, a timeline and a fixed quote.
- A fixed quote before work starts
- You own the final files
- Designed for screen, stage and print