Manufacturing & Industrial
Show the work. Win the bid. Recruit the crew.
Industrial buyers research quietly and decide slowly. Get onto their shortlist with a site and content that prove what you can build, and know exactly where every quote stands.
Case study
AccuBilt Automated Systems
AccuBilt has been building turn-key robotic welding, material handling, and assembly systems out of Jackson, Michigan since 1988, the Mini-Shuttle™ and Accu-Shuttle™ among them. Deep capability, sold into a long, technical buying cycle.
Now a buyer can shop the site the way they actually think: tooling, automation and integration, and services, each a menu away, with real depth on every system and a quote request never more than a click away. Visitors who are still researching get a reason to raise their hand: a free Automation Integrator Selection Guide, the checklist a plant manager wants before they ever call a vendor.
The part that changed the business is underneath. Quote requests, guide downloads, and contact submissions flow straight into CRM Connect. Every lead is answered immediately, tagged with its source, and assigned an owner, so the sales team stops rebuilding context from memory and leadership can see the pipeline by stage instead of asking around for it.
Hiring runs through the same system. Job applications with resumes reach the people who need them and are tracked exactly like a sales lead, because for a builder booking work eighteen months out, finding welders and engineers is the other pipeline that decides the year.
What AccuBilt got
- A rebuilt site with a page per system
- A free guide that turns visitors into named leads
- Every quote request in CRM Connect
- Every lead tagged by source, with an owner
- The whole pipeline, by stage, on one screen
- Job applications tracked like sales leads
- Video for the site and YouTube
What your team gets
The Right System in Two Clicks
Complex capabilities organized so an engineer finds the right system fast: tooling, integration and services, with a way to request a quote on every page.
Named Buyers, Not Anonymous Traffic
Free guides, quote requests and gated content that turn anonymous visitors into named buyers with a project and a timeline.
See Every Quote, Every Stage
Every inquiry lands in CRM Connect with its source, stage and owner, so leadership can see what the sales team is working, what stalled and what closed.
Hiring You Can Track
Online applications with resume upload feed the same system as sales, because in this market hiring is a pipeline too.
Investors Who See the Progress
Milestone films across the life of a build that keep investors confident and give marketing a year of material.
Sell It Before It Exists
Development and product animation that sells a system before it is built, for approvals, investors and trade show floors.
Show the Scale Photos Miss
Drone and on-site video that shows the size of a plant or project in a way photos never manage.
Easier Conversations After the Show
Booth videos, capability films and leave-behind reels that make the follow-up conversation easier.
Also for developers & builders
3D visualization that sells before ground breaks
Win approvals, investors and pre-leasing before a single wall exists. We animate residential and commercial developments, Northland City Center and Adona in Birmingham among them, for the moment a rendering has to carry the whole project.
FAQs
Can you shoot inside an active plant?
Yes. Our crews carry PPE, follow site safety briefings, and schedule around production windows with your plant manager or superintendent.
Do you handle the website and the marketing?
Both, and they're better together: the site captures the lead, CRM Connect answers and tracks it, and the content keeps new leads coming.
Can you help us hire, not just sell?
Yes. Recruitment video and careers portals are a large part of what we do for industrial clients, and the applications route into the same tracked system as sales inquiries.
What areas do you cover?
Based in Grand Blanc, we work across Michigan (Detroit, Flint, Jackson, Grand Rapids, Lansing) plus Central Florida.
Know where every quote stands.
Tell us how work comes in today. We'll show you how to see your whole pipeline, sales and hiring, on one screen.