Twenty-five years is a long time to keep a sisterhood together, and on Friday, February 6, 2026, the Off The Field NFL Wives Association celebrated it the way they do everything: in public, in style, and for a cause. Their 25th Anniversary Charity Fashion Show filled a San Francisco venue during Super Bowl weekend, and The Studio Creative was there with our partners at Onstage+, who made the connection, to produce and televise it, from the first guest on the pink carpet to the last walk down the runway.
At a glance
- Produced and televised with Onstage+. The 25th Anniversary Charity Fashion Show, Friday, February 6, 2026, in San Francisco, during Super Bowl weekend.
- Two Leadership Experience Tour speakers on the carpet. Dr. Marcea Whitaker and Dr. Rhonda M. Wood interviewed the celebrities as they arrived.
- Ashanti, Kathy Ireland and Charlotte Flair on camera. Plus NFL legends, their families, honorees and the night's performers.
- A night that gives back. Proceeds went to the Boys & Girls Clubs of San Francisco and Oakland.
Jeff Schniers, founder and CEO of The Studio Creative, in front of the anniversary backdrop, wearing the Onstage+ shirt of the night.
Twenty-five years of Off The Field
Off The Field brings together the wives of current and former NFL players around service, sisterhood and community work. The anniversary show was built to honour that history and to raise money for the next generation: guests walked in through a gallery of the association's own photographs before they reached the carpet.
The entrance gallery: pink and silver foil walls hung with twenty-five years of Off The Field photographs.
Left: the pink carpet and sponsor wall before the doors opened. Right: the Off The Field sign.
Leadership Experience Tour speakers on the pink carpet
Two of the speakers we work with on the Leadership Experience Tour, Dr. Marcea Whitaker and Dr. Rhonda M. Wood, joined the night as carpet interviewers. Speakers make great interviewers for exactly this reason: they know how to get a real answer in ninety seconds, and how to make a guest feel at ease on camera. Our job was to make sure every one of those moments was captured clean, lit and usable.
One of the highlights was Dr. Whitaker's interview with Charlotte Flair, the WWE legend and daughter of Ric Flair, who also co-hosted the evening alongside comedian Godfrey. For a company that films as much pro wrestling as we do, it was a particular pleasure to put a Flair in front of our cameras.
The carpet itself was its own live show. R&B singer Marques Anthony and journalist Tamar Brown, daughter of Hall of Famer Tim Brown and Off The Field co-founder Sherice Brown, hosted the arrivals for the livestream audience.
The celebrities in front of our cameras
Left: interviewing the legendary Kathy Ireland, seen on our camera's monitor. Right: capturing interview footage with Ashanti on the pink carpet.
Kathy Ireland needs no introduction: the model turned entrepreneur who built one of the best known brands in American business. We filmed her interview outdoors, with the city behind her.
Inside, Ashanti, the Grammy Award-winning singer, songwriter and actress, made a quick stop on the pink carpet before performing and receiving the evening's Woman of Impact Award as its Culture Catalyst Honoree. We captured her interview footage on the carpet, a few minutes of her time that will be working for the association for a long while.
The NFL turned out too. As SHEEN Magazine reported, guests included Hall of Famer Tim Brown and co-founder Sherice Brown, Adrian Peterson and his wife Ashley Brown, former 49er Dennis Brown and his wife Erica Brown, and ten-year veteran Duane Starks, there to cheer on his wife Kimberly Starks on the runway. Global philanthropist Omenaa Mensah spoke on the carpet, and performer Red Lotus gave the crowd a taste of his song "Built Different."
Then the runway: NFL wives, and more than a few proud husbands, walking in looks sponsored by Lululemon.
Watch the highlight reel on its own page: the carpet interviews, the speakers, the runway and the room, cut vertical for social.
Where the money went
This was a charity night first, and the cameras were there to carry that further than the room could.
- Boys & Girls Clubs of San Francisco and Oakland. Proceeds from the show go to the kids they serve.
- Charlotte Maxwell Clinic and Foundation. Highlighted on the night for helping low-income households facing the financial strain of a cancer diagnosis.
- Gilead Sciences. A sponsor, using the carpet to talk about its community work on HIV/AIDS, hepatitis and cancer.
The fashion show followed a charity brunch honouring six leaders:
Why a charity night needs a broadcast
A fundraiser only gets one night. The people in the room give, and everyone else hears about it secondhand, if at all. Televising the show and capturing the carpet changes that. Supporters who could not travel to San Francisco watched it live, sponsors reached people far beyond the room, and the interviews become the content that sells next year's tables while this year's thank-you notes are still going out.
Jeff at the program position on a live conference broadcast: the show is cut while it happens, and the coverage is ready to use the moment it ends.
That is the whole idea behind our live event production: the night pays you back long after the doors close. We wrote more about that in the story of Pink Night Flint, a local fundraiser that grew from about $5,000 a year to $250,000 or more.
For speakers: put your name on the microphone
Look closely at the Ashanti photo. The interviewer's microphone carries a flag with her station's logo on it, which means every clip, every screenshot and every repost of that interview carries the station's brand with it. That is not an accident. It is the cheapest branding in any shot.
Questions
Who produced the NFL Wives Association 25th anniversary broadcast?
The Studio Creative worked with Onstage+ to produce and televise the Off The Field NFL Wives Association 25th Anniversary Charity Fashion Show in San Francisco on February 6, 2026, including the pink carpet interviews, the show and the runway.
Which charities did the event support?
Proceeds benefit the Boys & Girls Clubs of San Francisco and Oakland, and the evening also highlighted the Charlotte Maxwell Clinic and Foundation, which supports low-income households facing cancer-related financial hardship.
Can you film and stream a charity gala or fashion show like this?
Yes. We produce and stream galas, fundraisers, conferences and award shows, with carpet interviews, live switching and highlight reels cut during and after the event. Tell us about your event and a producer will reply, usually the same business day.
