Social Reel
Shar Music Reel
A vertical product-comparison reel for string instrument retailer Shar Music — wood bow against carbon fiber — shot and cut by The Studio Creative. Short-form built to hold a scroll and explain a product in under two minutes.
How this one was made
Shot light and fast for vertical, where the first second decides whether anyone sees the rest.
Cameras
- Sony FX3
- Sony FX30
- GoPro
Lenses
- Sony 24 to 70mm G Master II
Audio
- Sennheiser XSW-D with ME2-II lavalier
- Rode NTG-2 shotgun microphones
Lighting
- Aputure F22x flexible light
- Aputure F21 100W flexible light
On set
- Zeapon motorized slider
Post
- Adobe Premiere Pro (the edit)
- DaVinci Resolve Studio (color and finishing)
Before the shoot: Studio Projects, our own software. Give it the script or the brief and it breaks the piece down scene by scene with a visual example for each one, then builds the shot list, so the crew arrives knowing exactly what the day holds. Ask us about it.
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