EditionsBK
Hudson’s Department Store Book Promotion
A social reel for EditionsBK promoting Hudson’s, the book on Detroit’s world famous department store, produced by The Studio Creative. Launch-event coverage cut into a 30-second piece, so the book keeps selling after the signing table is packed up.
How this one was made
An author piece: interview recorded clean, the book shot properly, and the rest cut around what was said.
Cameras
- Sony FX3
- Sony FX30
- Sony Alpha 1
Lenses
- Sony 24 to 70mm G Master II
- Sony 70 to 200mm
Audio
- Sennheiser EW-D wireless systems
- Sennheiser XSW-D with ME2-II lavalier
- Rode NTG-2 shotgun microphones
- Focusrite Scarlett 4i4
Lighting
- Aputure LS 600c Pro
- Aputure LS 600c Pro II
- Aputure F22x flexible light
- Aputure F21 100W flexible light
On set
- Zeapon motorized slider
- Hollyland Mars M1 wireless monitor
Post
- Adobe Premiere Pro (the edit)
- DaVinci Resolve Studio (color and finishing)
Before the shoot: Studio Projects, our own software. Give it the script or the brief and it breaks the piece down scene by scene with a visual example for each one, then builds the shot list, so the crew arrives knowing exactly what the day holds. Ask us about it.
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Short-form video, shot and cut for the platforms your customers are already on. Tell us what you sell.